Olive Lingerie is a Sustainable, Eco-Friendly Lingerie Brand

Early Life and Education

Beginning as an expensive luxury for the rich, lingerie was traditionally reserved for embroidery, lace, and other materials that added perceived value. But rayon, an affordable synthetic fiber rivaling silk, enabled mass production and democratization. Couturieres like Lucile and Angela Carter leveraged traditional ideas of feminine beauty to craft sensually seductive pieces for mass consumption.

Nette Rose Lingerie uses long-lasting designs made with environmentally sustainable materials for their ethical intimates, and utilize a zero waste production model that reuses fabric scraps to upcycle them into new garments. Their offices and production studios are located in Cape Town where everything from designing, patterning, constructing and finally selling final garments are produced.

Net Worth

Nette Rose, founder of this brand, uses long-wearing fabrics like nylon lace and cotton, combined with intricate designs. In addition, they employ a zero waste production model that reduces fabric scrap and operates using solar energy while offsetting emissions by planting olive trees.

India’s 110 billion rupee ($1.7 billion) lingerie market largely comprises physical stores, but online sales are expanding at 70% annually, according to analysts Technopak. E-commerce platform Zivame currently dominates this online arena; investors include Zodius Technology Fund and Malaysian state fund Khazanah Nasional Berhad as investors.

Lingerie remains one of the most complex retail categories despite its diminutive size, making EDITED an invaluable asset in helping retailers navigate it effectively and capitalize on this highly-competitive sector. Our insights provide actionable tools to enable success within this marketplace.