Jason Wu x Target – A Closer Look at the Jason Wu x Target Dress Collection
The jason Wu x Target collaboration is no stranger to the fashion pack. A capsule collection of 53 pieces, ranging in price from $30 to $500, is the designer’s most lucrative outing yet. This time around, Wu and his team have opted for more of a boutique aesthetic. The collection includes a smattering of high-end dresses and jackets, along with an array of accessories like scarves, belts and purses in the form of a triumvirate of sleek black, red and white options. And that’s not all, the collection is accompanied by a new Jason Wu x Target website with a more personalized shopping experience for consumers. A closer look at the site’s offerings reveals the name of the designer in big letters and a plethora of content about the brand in smaller type. And while the collection may be a bit of a stretch from a designer’s point of view, it is not hard to see why this is where the fashion pack wants to be.