Ty Cobb – Brand Ambassador for Coca-Cola
Cobb served as an influential brand ambassador for Coca-Cola, lending both his name and image to their soda company. Additionally, he invested early on and became wealthy through this route.
Coca-Cola bottles were initially constructed with a marble and rubber washer/gasket in their neck (known as Codd bottles). A marble was inserted into this neck area of the bottle to maintain carbonation.
Early Life and Education
Cobb enthusiastically embraced the Coca-Cola brand, lending both his name and image to advertisements while investing in its stock. At Robert Woodruff’s suggestion he borrowed against his baseball earnings to purchase his initial shares of Atlanta-based soft drink giant Coke.
In the early postwar years, he created advertising slides which he showed at local movie theaters to increase sales. Furthermore, he purchased Reo trucks for both his West Point and LaGrange bottling plants.
After retirement, Ty Cobb continued his favorite off-field pastimes such as hunting, golf and polo as well as donating much of his Coke shares to Royston, Georgia in order to build the Ty Cobb Memorial Hospital – one of few athletes ever to become independently wealthy.
Ty Cobb made an immeasurable mark during his 22-year baseball career, setting over 90 Major League Records. He played six years with Detroit Tigers – four as their player-manager – before transitioning to Philadelphia Athletics where he ultimately received most votes on its inaugural Hall of Fame ballot.
While his fellow players frittered away their salaries, Cobb used his income wisely and eventually become a multi-millionaire. He encouraged friends and players to invest in Coca-Cola after its introduction in 1886.
He leveraged his celebrity to endorse various products including cigarettes, chewing gum, laxatives, Louisville Sluggers and baseball gloves. In 1947 he appeared on several cardboard posters for Coca-Cola featuring other sports greats such as boxer Gene Tunney and golfer Bobby Jones – advertising campaigns which made him rich.
Achievement and Honors
Cobb achieved many accomplishments throughout her life. Not only was she one of baseball’s greatest hitters, she was also an innovator – both as president of Jones Soda and as trustee for California State University Los Angeles; during this time she pioneered user-submitted photos on product labels; was an advocate for STEM fields at Southern California Science and Engineering ACCESS Center Network projects; served as honorary chair at 1910 Coca-Cola bottlers convention; the National Baseball Hall of Fame also holds a commemorative bottle bearing her image as part of their collection; also, as honorary chair she served at California State University Los Angeles where she championed user submitted pictures on product labels during her presidency of Jones Soda; after becoming president she continued her innovative ways by pioneering user submitted photos on product labels as she worked closely with impoverished youth through Southern California Science and Engineering ACCESS Center projects while serving impoverished youth through Southern California Science and Engineering ACCESS Center projects by working closely with impoverished youth through Southern California Science and Engineering ACCESS Center projects working closely with impoverished youth through Southern California Science and Engineering ACCESS Center projects to promote careers in STEM fields while acting as honorary chair of 1910 Coca-Cola bottlers convention; she even served as honorary chair during this convention! Her picture can be found at National Baseball Hall of Fame collection!
Cobb was an invaluable asset to Coca-Cola. He contributed both his name and image, as well as investing in its stock, until eventually becoming one of its top shareholders and amassing an enormous fortune from these investments.
Cobb did not fit the stereotype of Southern racism; rather he supported integration within baseball and advocated for education while fighting segregation within Georgia itself.
He was an extremely wealthy individual throughout his life and used it to benefit others. He created a foundation that has awarded thousands of children in Georgia college scholarships; additionally he donated money towards building the Cobb Healthcare System, now comprising eight full service hospitals and care facilities.
Cobb not only provided his image and name to Coca-Cola; he invested in its Atlanta-based soft drink maker as well. At Robert Woodruff’s suggestion in 1918, borrowing money from future baseball earnings, Cobb purchased 300 shares of Coke stock – even purchasing bottling plants in Twin Falls Idaho and Bend Oregon!
Cobb died a multimillionaire by 1961, using some of his wealth to establish the Ty Cobb Educational Foundation which still awards college scholarships to children from low-income backgrounds. Coke alone was estimated at worth between $10 and $12 million at that time – that would translate into approximately $2 billion today!